How important is blogging for SEO?

A question I often get asked online is “How important is blogging for SEO?”

And for good reasons too.

Managing a blog is time-consuming, and it can be difficult to find a constant source of good content ideas to post that generate positive results for your business. But at the heart of this question, all B2B and B2C content marketers want to know what impact a blog can have on their search engine optimization efforts.

Does blogging really increase keyword rankings or traffic to other pages on your website? Or is it just a myth?

In this article, I will explain why blogging is important for SEO so you can understand what blogging SEO is and how blogging can help you boost your online marketing efforts. By the end, you'll know exactly why blogging is important for SEO and why any serious business owner or marketer should focus on publishing more content.

When you're done reading this article, you might want to check out our list of Best SEO Bloggers or How to Learn SEO at Home for more tips and advice on this topic. And don't forget to bookmark the homepage to update the latest SEO information!

How important is blogging for SEO? 💌

Blogging is important for SEO for website traffic and keyword rankings. The more blog posts you publish and optimize for SEO, the higher your websites will be listed in search engine results pages. Blogs are important for SEO because many people will find your business through organic search.

But that's just the tip of the iceberg when it comes to connecting the dots between search engine optimization and blogging. Here are the key benefits you will get when you harness the power of SEO and blogging on your website.

Blogging Increases Organic Search Volume 💌

The first concept you need to understand about the importance of blogging for SEO is the idea of increasing organic search volume for your website.

Organic search traffic is free website traffic you get from Google. When a person enters a question or phrase into a search engine, a list of websites appears that the user can click on. And every time you write a new blog post, you create a new opportunity for your website to rank in Google search. (This process is called blog marketing.)

Additionally, according to HubSpot, "1 in 10 blog posts also get worse," meaning organic search traffic increases steadily over time. time and improve lead generation. So, every new blog post is important for SEO because it can maximize the number of visitors to your website.

You can see for yourself how powerful a blog can be in increasing organic SEO traffic on my best SEO case studies page. Or visit my page on what is SEO traffic to learn more about how your organic search volume can increase with a blog.

Blogs that create new content are rewarded 💌

The second reason why blogs are important for SEO is the freshness of the content. Search engines like Google, Bing, and Yahoo love websites that are updated regularly. And the more content you post to your blog, the more search engines will revisit your site.

Fresh content also shows search engines that the blog is relevant and not outdated. For example, one of Google's main goals is to provide users with the best and newest search results for their queries. And if a website only contains web pages that are out of date for users, then that website will also not rank for its target search terms.

According to iPullRank, “Content freshness is considered an important ranking factor for specific types of content. Google uses QDF [query worthy of refresh] to evaluate freshness and determine whether the content is relevant to specific search queries.

A good example of this is California wildfire season. Blog posts written and SEO optimized in the previous year are often knocked out of Google's top positions in the current year unless the content has been updated (e.g. d.D. freshness). This is because Google wants to provide the latest and best results to users. An outdated article from last year does not meet this requirement.

Therefore, blogging is important for SEO because it gives your business the opportunity to continuously publish new articles on your website. As you know, the more recent content you post to your blog, the more pages search engines have to index, leading to more opportunities to attract visitors to your site.

Blogging Provides Unlimited SEO Keyword Opportunities 💌

The next reason why blogging is important for SEO is that it gives you countless keywords to target to generate revenue for your business. Friend.

Every blog post you publish can contain a new set of good SEO keywords that can attract more traffic to your website. And if you focus on long-tail keywords of four or more words, it can also be easier to sell your products and services.

In fact, Econsultancy.com reports that “a small percentage of traffic comes from 1-3 word phrases, and the majority of traffic (about 70%) comes from long tails (keywords of four words or more).” Additionally, the likelihood of converting these longer search terms will increase as you attract more targeted users to your site.

By conducting keyword research and making a list of the top keywords and phrases your target market is most likely to use, you can actually improve your website rankings by How to place these keywords strategically in your blog posts to maximize SEO value.

I cover this topic in more depth in my article on why keyword research is important in SEO. I also answer the question “How many keywords should you focus on per page? »

Plus, I have a guide with the best SEO secrets if you want to learn some of the best search engine optimization tricks on the market.

Blogs are important for internal SEO Link 💌

As explained in my article on the difference between internal and external links, links within a website represent relationships between Content. Furthermore, these interior connections move Web optimization worth and significance between pages.

It is well-known in the SEO industry that a good internal linking strategy can improve search engine rankings for your target keywords. SEO scientist Kyle Roof has found through testing that “two to three internal links are equivalent to one external link of the same value.”

Consider these points from Search Engine Land:

• The more links a page receives, the more value Google gives it. Just as external links indicate overall value compared to other pages on the web, internal links help Google determine the importance of a page compared to other pages on your site.
• Links are so powerful that they can (unintentionally) bring unprecedented growth to relatively low-value pages that receive large numbers of internal links, such as homepages, introduction pages, and contact pages.
• Links from new content convey new value and can therefore signal new content to Google, helping to crawl new pages.

A blog increases website authority with backlinks 💌

Google has over 200 ranking factors in its algorithm and many SEOs agree that the number of high-quality backlinks to your website is one of them. has the highest weight.

Google introduced a revolutionary update to its PageRank algorithm in 1996, making it clear that the number and quality of links to a page would be a strong indicator of a site's quality.

Blog Improves Popularity Ranking 💌

You just learned why blogs are important for SEO because there is a strong correlation between the number of websites linking to a piece of content and the relative ranking it gets. occupies in search engines for its target keywords. And often, a good SEO strategy will stem from a simple popularity contest.

A common question people ask about this is: “How does social media impact SEO?” » HootSuite conducted an experiment to find out, and what the company discovered was that there was a "positive relationship between the number of social interactions and ranking change."

Shane Barker conducted a similar experiment and this is what he found: “Consistently posting good quality content on social media has helped me build a good social media presence and Generate more social media traffic to my website. The number of LinkedIn sessions increased from just 686 in 2016 to 16,000 in 2018. The number of sessions from other sources also increased manifold.

As mentioned in my article on the difference between SEO and SMM, search engines like Google, Bing, and Yahoo can improve your blog content rankings if they notice that your entries are frequently shared and often clicked on by users. So, updating your blog will give you a better chance of taking advantage of this bonus.

HootSuite also said, “It is possible that just one new backlink can significantly improve your URL's search ranking (depending on keyword competition and the authority of the page linking to your site). Friend). If you impress the right person enough to share your content on their website, you will see an increase in your search rankings and search engine visibility.”

Blogs Drive Traffic with Images SEO 💌

Image optimization is an often overlooked blog SEO practice, but it has huge potential to improve your website's visibility in search engines. According to Jumpshot, 22.6% of all searches on the Internet happen on Google images. And 63% of users who click on an image when performing a search end up visiting the website.

Additionally, Jeff Bullas reports that “articles with images receive 94% more total views than articles without images.” This data shows that using more images in your blog content can support your SEO efforts and ensure your site appears in more searches, which can drive more traffic access to your business.

Blogging Builds Authority 💌

The final reason why blogging is important for SEO goes beyond the direct benefits of search engine optimization.

When you publish content that answers visitors' questions and offers expert opinions on relevant topics in your industry, your business develops more authenticity and credibility with potential customers and search engines.

When you use blogging to build a good reputation and create an authoritative voice, you will naturally attract more traffic to your site and return visitors. Thus, you will also show Google that people are attracted to your website, which increases your brand authority in the algorithm.

According to Moz, a company's brand is not a direct ranking factor; However, favorable branding can have a positive impact on SEO in every field. When searchers recognize a brand name on a search results page, the clickthrough rate (CTR) for that URL typically increases. And, “if a lot of people search and click on your site in position number four or five, but they don't click in position one, two or three, you can be sure that you will climb up to rank Very high, very fast.

This idea also refers to domain authority, which you can learn more about in my article on the difference between on-page SEO and off-page SEO.

Why Blogging is Important for SEO Summary 💌

I hope you enjoyed this article to answer the question about the importance of blogging for SEO.

As you've discovered, there are many reasons why blogging is important for SEO. Obviously, the most immediate impact will come from increased traffic, but blogging also facilitates your overall search engine optimization efforts. The more opportunities you have to have high-quality content indexed in Google, Bing, and Yahoo, the more likely your site is to be found. Blogging is one of the easiest ways to do this in the long run.

Now, if you're new to SEO and blogging, be sure to check out my article on SEO acronyms. It includes the most common acronyms and meanings of words that people use in the world of search engine optimization.